I detest coffee pods for two main reasons: the flavor and the single-serving plastic containers, which are a waste of resources while only slightly improving people’s lives and making their souls much worse.
Fortunately, CoffeeB, which bills itself as the first coffee capsule without a capsule, appears to have addressed Keurig’s waste issue.
According to a market research analysis by Euromonitor for 2021, CoffeeB, developed by the Swiss company Delica, promises to totally reduce the 100,000+ tons of waste produced by the more than 63 billion coffee pods consumed globally each year. The worldwide sales of Nespresso and Keurig increased by 18% and totaled over $13.5 billion in that year. A staggering 41% of American consumers possessed one. in 2018 has a coffee pod maker.
It makes sense that manufacturers expect to sell $29 billion worth of pods by 2025.
This trend is not only found in America’s single-serving, easily consumable culture. Seven out of ten Spaniards use coffee pods, which is bad actually because they are just as fascinated with coffee as the Italians. Shame on my compatriots who are sluggish.
Coffee pods aren’t difficult to make, but they’re incredibly bad for the environment. In fact, the Keurig K-Cup system’s creator now regrets developing it. Despite assertions that pods can be environmentally friendly thanks to new biodegradable plastics and recyclable packaging, the majority of capsules instead wind up in landfills where they have a 500-year lifespan as toxic waste before decomposing.
SPREAD THE WORD
Therefore, CoffeeB enters the picture. In an email, spokesperson Ladina Moser said, “The company started creating a 100% waste-free technology five years ago.”
She explained that the objective was to protect the coffee’s flavor and aroma completely in addition to eliminating the waste from the capsules. According to her, other manufacturers’ attempts to make their pods recyclable have an impact on the aroma’s ability to be protected. She told me, “With CoffeeB, that’s no longer the case.
The concept is simple enough: Using a proprietary method, CoffeeB creates a tiny sphere of pressed coffee coated in a protective film instead of placing the coffee inside a plastic container. The company claims that the film, which is made of a natural polymer similar to the easily absorbed coatings on pills, keeps the coffee ball stable and “makes an excellent oxygen barrier that prevents the coffee from losing its flavor.”
As a result, a “coffee ball” that is entirely organic and compostable is created. This “coffee ball” is intended to be used in brand-new CoffeeB machines that are, in the words of the maker, “primarily constructed of recycled materials and can be fixed at Migros service centers.” The largest grocery chain in Switzerland and the owner of Delica are both Migros (It is also in the top 40 global retailers.)
The entire CoffeeB range is either Rainforest Alliance or Fairtrade certified, according to Moser, who added that the sustainability goal includes the coffee itself. Migros maintains a close bond with its farmers and makes sure they get assistance from qualified agronomists. Since this ensures the farmer’s long-term revenue, handling resources with care has top priority. The balls are made in Birsfelden, Switzerland, and the coffee itself is from Peru.
A QUESTION OF TASTE
According to CoffeeB, the business has conducted taste-test comparisons against a variety of single-serve systems using an outside, impartial institute. It doesn’t matter that the institute’s name or its procedures weren’t disclosed. In the end, consumers will try it for themselves and judge how it measures up to the current extraction techniques, such as pods.
In France and Switzerland, where it first went on sale earlier this month, the gadget costs approximately $180. When compared to the 85 cents you’d spend on a Nespresso cup, each pod costs about $3.50, which is shocking. For that amount of money, the coffee better taste like it was made from beans that unicorns had poop out, was freshly roasted by rainbow elves, and was then extracted by Brad Pitt playing the world’s best barista while Morgan Freeman narrates the entire process directly into your ear.
This spring, CoffeeB will expand to Germany before moving on to other European countries. What about the USA? The company is “searching for suitable partners to debut in the U.S.,” but Moser says she “can’t share additional details at this time.”
Coffee ball production
After production, the coffee is freshly roasted and ground at the same location in the immediate vicinity of the Rhine. The ground coffee is first pressed into a ball and then coated with a protective layer that consists of 100% raw materials of natural (vegetable) origin. The protective layer preserves the coffee aroma even after the packaging has been opened and gives the coffee ball stability.
The variety designation is applied to the coffee balls using a laser marking free of any printer ink. The ball is 100% garden compostable and will decompose within a few weeks in humid environmental conditions.
Coffee Ball Storage
An environmentally friendly and recyclable cardboard packaging with a thin protective film protects the Coffee Ball from oxygen and moisture. In addition, our coffee balls are packed in a protective atmosphere to guarantee 100% enjoyment over the entire shelf life.
Otherwise, the same applies as with freshly ground coffee: store the coffee balls as dry as possible after opening and at room or refrigerator temperature, then they can be kept for another 3 months after opening.